Born in the shade of the Hollywood sign, Alex Asher Sears was raised within a family of artists and filmmakers.

As a screenwriter, journalist, and editor, she writes online and in print, about film, family, fashion, Frenchies, fotos, food allergies - and those are just the f-words. 

Her first writing job began via dial-up in 1999, creating content for AOL Time Warner'ss Digital City. A decade later, she was Managing Editor of CinemaEditor magazine, where she’d been a writer since 2005.

Leaving the magazine to pursue new writing opportunities, both online and off, she began blogging at Alexandra Wrote, home of If Emily Posted, a style guide for social media netiquette and blog ethics. She is also part of LINKwithlove, working to create a better understanding of copyright, intellectual property and respect for creative content online.

A regular contributor at such sites as BlogHer and Beauty Banter, she is featured in the 2012 anthology, BlogHer Voices of the Year, highlighting "the very best work from across the blogosphere."

As a photographer, working with both private and commercial clients, she prefers working with natural light and capturing unexpected moments rather than posed ones. Her photos can be found in publications by Simon & Schuster,  Ms. and People magazines.

Alex also writes the old-fashioned way at TYPE A Calligraphy.

She believes you can find inspiration anywhere, but thinks Slim Aarons, Noël Coward & Diana Vreeland are a great place to start.  

While you can find her on Twitter, Instagram and Facebook, she still prefers the telephone.